SpotlightAroundTown

Your customer’s experience with your business may begin long before they walk through the door. In this episode, we look at the role your website plays in discovery, decision-making, trust, and expectations. From museums and wineries to contractors and local services, we’ll explore why a website isn’t just a marketing tool. It’s often one of the first experiences someone has with your business, and it can shape what happens next.

The World Wide Web once seemed almost unimaginable. Today, it shapes how we discover where to eat, what to do, where to travel, and which businesses earn our attention. I share my journey from being fascinated by early internet technology to understanding the marketing behind it, and explore how websites evolved from digital information centers into tools for discovery, consumer intent, experience, and community.

Meet Kriyanna Elumin of the Wellness Resource Network (WREN). What started as a Portland hub for high-vibe gatherings is now a national mission to bridge the gap between seekers and healers. Big Tech favors big budgets over big hearts, leaving "absolutely amazing" practitioners buried by algorithms. WREN is the life preserver the industry needs—part directory, part community, and all about equity. Join us as we talk manifestation, SEO-free visibility, and the power of the "111."

When Urgency Replaces Leadership | Business Decision-Making for Local Owners
Running a local business means making decisions under pressure. When the phones slow down and the stakes feel high, urgency can start to replace leadership—and even well-intentioned choices can create unintended harm.

Spotlight Around Town November 2025 Business of the Month
Meet Kathryn of Kat’s Ultimate Shine (Canby). Meticulous detailing, paint correction & ceramic coatings. Mobile or covered bay. Community-rooted craft.
Website / Booking: katsultimateshine.glossgenius.com 
Phone: (503) 314-6922 
Facebook page: @KatsUltimateShine
Instagram: @kats_ultimate_shine

Today’s episode comes to you straight from the Spotlight Around Town personal room, where we reconnect with Lisa Brumm—founder of My Financial Girlfriend—for a candid, empowering conversation about what’s new and next. Grab your favorite coffee or cocktail, because this is one of those talks that will make you feel smarter and more inspired. Let’s dive in.

Spotlight Around Town: The Voice That Moves You – A Conversation with Rae Gordon
When Rae Gordon walks into a room—or a blues club—you know it. There’s a rhythm to her energy, an honesty in her laughter, and a voice that can stir even the most stubborn of souls. 
 

Spotlight Around Town is excited to introduce 13th Floor Creations, John Maddin Art. Learn more about 13th Floor Creations on their website and Etsy. 

Join Spotlight Around Town for a visit to the Oswego Heritage House with Executive Director Kathryn Sinor. Discover the rich history of Lake Oswego, from its iron industry roots to heartfelt stories preserved through diaries, photos, and a trove of WWI-era love letters. Learn about common myths, rotating exhibits, and must-see landmarks like the George Rogers Park iron furnace.
#LakeOswego #SpotlightAroundTown